Pathology is a field of medicine that is rapidly changing as a direct result of the internet. More and more physicians are relying on pathologists who are affiliated with laboratories in distant markets, shipping specimens overnight and getting results via the web. What’s missing is what Southcentral Pathology specializes in – personal service. This brochure and a companion website told doctors in southcentral Kansas about the benefits of relying on a team of consultanting pathologists who are exclusively dedicated to serving the local medical community.