Roofing is too often an industry rife with “here-today-gone-tomorrow” companies. KD Roofing wanted builders to know they’re cut from a different shingle. This self-mailer positions the more than 30-year old roofer as representing a higher standard for roofing contractors, making the case that builders can trust KD Roofing to be their long-term partner. The piece is designed with multiple folds. The corner-folded cover opens to form the opposing sides of an eave. The self-mailer is designed to tab-seal a letter inside.